Content Marketing Automation and Integration
I recently had the pleasure of speaking at Converge South in Greensboro. My topic was on Content Marketing Automation and Integration. A copy of the presentation is embedded below. With all the...
View Article8 Daily Digital Marketing Challenges
It’s not as difficult as being President of the United States, but digital marketing is hard work. Most people think we just play on social media all day and create a few web pages. I wish that was...
View ArticleHow AT&T Could Have Used Social Media During Crisis
This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the...
View ArticleCreating a Digital Marketing Command Center
At the 29014 Digital Marketing for Business conference I presented on how to create a digital marketing command center. When starting a digital marketing program or position, it’s often important to...
View ArticleIs Glassdoor Killing Your Recruiting?
If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to...
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